AR
Alejandro Reyes Alaluf
consultant.fyi
Executive CX Leadership • AI Support Architect • 10+ Years Scale

Engineering AI-Native Customer Experience At Scale.

I bridge the gap between executive CX leadership and hands-on systems engineering. Over a decade scaling 24/7 support teams to 100+ agents, slashing resolution times from 18 days to 17 minutes, and architecting proprietary AI automation portals that generate revenue.

Evry Jewels Groupe Dynamite Goodfood Air Canada Google GSuite (Telus)
70% Automated Inquiries
$2M+ Annual OpEx Savings
CSAT > 90% at 24/7 Scale
Trilingual (EN / FR / ES)

Quantifiable Track Record

Metrics That Define Category Leadership

Proven operational breakthroughs delivering massive cost reductions and bottom-line revenue growth.

AI Automation
70%

Inquiries Automated End-to-End

Architected self-service AI workflows eliminating repetitive transactional volume and freeing human specialists for VIP and complex care.

Evry Jewels • 2024–Present
Speed to Resolution
17 min

From 18 Days Resolution Time

Collapsed ticket resolution latency by 99.9% through automated Shopify/Gorgias claim pipelines, instant photo validation, and real-time inventory checks.

99.9% Latency Reduction
Revenue Generation
+$500K

Direct Upsell Revenue Generated

Transformed cost-center support interactions into a high-converting revenue driver using behavioral intent triggers and targeted upgrades.

Organic Customer Expansion
OpEx & Cost Reductions
$2.0M

Annual Savings & 60% BPO Cut

Streamlined credit & refund rules saving $2M/yr at Goodfood; transitioned in-house 24/7 team to high-performance BPO model cutting operating costs by 60%.

Goodfood & Evry Jewels
Team Productivity
+167%

Productivity Surge (Groupe Dynamite)

Restructured omnichannel support across Garage & Dynamite, driving 167% output increase and a 97% reduction in first-response times.

Groupe Dynamite CRM Modernization
Team Health & CSAT
95%

eNPS & Exceeded CSAT Targets

Elevated employee engagement and Net Promoter Score from 80% to 95% across 80–100 agent operations, proving that operational rigor and empathy go hand in hand.

People-First Leadership
Full-Stack Systems Architecture

Proprietary Software & AI Portals I've Built

Unlike traditional directors who merely manage software licenses, I design and write production systems that solve real operational bottlenecks.

Production • Live Enterprise System

EVRY Jewels • Self-Service Claims Portal

A comprehensive, serverless customer claim automation application. Automates warranty claims, missing items, damaged shipments, and return-to-sender scenarios without human agent friction.

Automated 70% of transactional tickets; cut resolution from 18 days to 17 min
Client-side 80-95% image compression & parallel multi-part Gorgias attachments
Instant OTP email authentication & live Shopify stock verification
29-minute self-service shipping address modification module
Firebase Cloud Functions Firestore Shopify Admin API Gorgias Helpdesk API SendGrid
Production • Free Spark Tier ($0/mo)

Lola Blankets • Customer Service Agent Workspace

A bespoke agent productivity workspace built in strict alignment with the Pomelli Brand Book. Solves context switching by aggregating all internal notes and Gorgias tickets into a single unified customer timeline.

Unified reverse-chronological customer timeline aggregating all notes
Visual badge tagging: Human Notes, Bot Guidance, System & Warranties
Intelligent Gorgias custom field translation (Issue Reason, AI Intent, SKU)
Role-based access control, one-click note posting, and instant clipboard export
Firebase Hosting Tailwind CSS Gorgias API RBAC Auth
Logistics Intelligence & Automation

Regional Fulfillment & 3PL Error-Rate Benchmarking Engine

Data pipeline that extracts and benchmarks fulfillment performance, warehouse packing error rates (Missing Items, Wrong Items), and WISMO (Where Is My Order) inquiries across global 3PL nodes.

Automated cross-referencing between Gorgias tickets and ShipBob shipments
Multi-regional audit: US (ShipBob), Canada (Extensiv), UK & Australia nodes
Generates automated executive quarterly & monthly Excel audit workbooks
ShipBob API Shopify API Python Data Automation OpenPyXL
Open Source UI • GitHub Pages Live Demo

CareLink • Healthcare Provider Portal

A responsive, clinical-grade patient record management portal built for healthcare providers, emphasizing intuitive tabbed navigation, rapid chart scanning, and clean data hierarchy.

Dynamic patient chart switching and real-time medical timeline navigation
Tailwind CSS responsive layout optimized for clinical tablets and desktop monitors
Zero-dependency static bundle deployable to GitHub Pages in seconds
Tailwind CSS Vanilla JS GitHub Pages
View Repo

Executive Experience

Scale, Transformation & Leadership

Over 10 years leading high-growth customer operations through hyper-growth, turnaround, and AI modernization.

Senior Director of Client Experience

Evry Jewels • Montreal, QC
2024 — Present

Leading customer experience strategy, workforce operations, and technical infrastructure for one of North America's fastest-growing Gen-Z e-commerce brands.

  • AI-Driven Support Architecture: Deployed an AI model that automated 70% of transactional inquiries, reducing resolution time from 18 days to 17 minutes.
  • Revenue Generation: Capitalized on customer support interaction touchpoints to unlock targeted upsell recommendations, driving over $500,000 in net-new revenue.
  • Global BPO Transition: Orchestrated seamless transition from an in-house model to a 24/7 BPO partner, cutting operating costs by 60% while sustaining CSAT > 90%.

Director of Client Experience

Groupe Dynamite (Garage & Dynamite) • Montreal, QC
2021 — 2024

Led enterprise customer support modernization across 400+ stores and high-volume e-commerce channels.

  • CRM Modernization: Spearheaded procurement and AI integration of new CRM platform, restructuring agent workflows and routing logic.
  • Efficiency Surge: Delivered 167% team productivity increase and a 97% reduction in first-response times.
  • Voice of the Customer (VoC): Built company's first VoC feedback loop feeding directly into Product Design & Merchandising, reducing return rates on future lines.

Operations Manager • Member Happiness

Goodfood Market • Montreal, QC
2020 — 2021
  • Directly managed 80–100 Member Happiness specialists and 4 Team Leads, elevating employee eNPS from 80% to 95%.
  • Redesigned credit and refund guidelines, saving $2M annually while protecting customer retention.
  • Engineered custom internal tools via Google Apps Script & Zendesk API, raising agent workflow efficiency by 12%.
Air Canada • 2019–2020

Customer Experience Manager

Led change management for national reservation system rollout and modernized operations through custom digital tools and tutorials.

Telus International (Google) • 2012–2019

Team Manager & Quality Coach, Google GSuite

Managed 24/7 enterprise support teams. Orchestrated migration of 99% of Google's key accounts to specialized tier. Boosted engagement from 67% to 95%.

Advisory & Consulting Practice

How I Help Fast-Growing Brands Win

Strategic, high-impact engagements designed for founders, COOs, and CX leaders seeking step-function performance leaps.

AI Support Strategy & Agentic Automation

Replace repetitive transactional overhead with intelligent, brand-aligned AI agents. We audit your helpdesk (Gorgias, Zendesk, Kustomer), identify top ticket intents, and engineer automated resolution flows with human-in-the-loop fallback.

  • • Intent clustering & automated claim workflows
  • • Custom Gorgias / Zendesk middleware & rules
  • • Safe LLM deployment with guaranteed guardrails

24/7 Operations Scale & BPO Transition

Safely transition in-house support to global nearshore/offshore BPO partners. We structure SLAs, design QA scorecards, establish workforce scheduling (WFM), and achieve up to 60% OpEx reductions without degrading CSAT.

  • • Vendor RFP, pricing, and contract negotiations
  • • Training playbooks & onboarding curriculums
  • • 24/7 follow-the-sun workforce scheduling

Custom CX Portals & Tool Development

Off-the-shelf software often leaves gaps. I architect custom self-service portals, internal agent timelines, and automated claims engines built on lightweight serverless tech stacks (Firebase, Shopify API, Webhooks).

  • • Self-service order modification & warranty apps
  • • Real-time 3PL logistics audit integrations
  • • Zero-maintenance, free-tier hosting architectures

VoC (Voice of Customer) & Revenue Engines

Transform your support tickets into your most valuable product and revenue asset. Connect customer sentiment to merchandising, turn warranty inquiries into upsells, and prevent customer churn before it occurs.

  • • Sentiment & return-reason analysis pipelines
  • • Support-driven upsell playbooks (+$500K unlocked)
  • • Executive dashboards for C-suite alignment

Social Proof

What Leaders & Colleagues Say

Verified feedback from senior executives and teammates.

“Alejandro is a technical and innovative subject matter expert who consistently elevated our leadership team thinking. He effectively challenged the status quo while elevating our overall performance. I recommend Alejandro without reservation to any organization looking to strengthen its leadership and innovation bench-strength.”

EL
Executive Leadership
Retail & Operations Partner

“We accomplished many complex projects and critical milestones thanks to his technical and leadership skills. He is remarkably customer-centric and relentlessly drives for results while mentoring and uplifting his team.”

CP
Colleague & Senior Leader
Omnichannel CX Management
Featured Guest Speaker • CX Masterclass by Heyday • Top Gorgias Community Contributor
Ready to Modernize Your Operations?

Let's Discuss Your CX & AI Roadmap

Whether you're looking to automate 70% of inquiries, transition your 24/7 team to a high-CSAT BPO model, or build custom self-service infrastructure, let's connect.

Based in Montreal, QC Open to Global Remote Advisory Direct: (438) 863-8850